Dimensions of the national cultural environment: Bulgarian evidence

Matilda Alexandrova



The paper analyses some dimensions of Bulgarian national cultural environment as well as their impact on management behaviour. Formulations from significant studies (e.g. of H. Hofstede, M. Bond, A. Laurent and other authors, as well as some Bulgarian authors) are reviewed in this field. Data from an empirical survey are used for testing hypotheses about the impact of three main cultural dimensions (individualism, masculinity and avoidance of uncertainty) upon the formation and development of managerial behaviour in Bulgarian enterprises.


 Index Terms: cultural environment, organizational behaviour, managerial behaviour, dimensions of cultural environment.

JEL: M10, M13, M14

Full Text:



Genov, Y. , Culture as a principal determinant of productivity and the possibility to prosper, S., 2002

Genov, Y. , S. Karabeliova, Necessary changes in value orientation of Bulgarians in the process of European integration, Paper presented at a national conference with international participation “Human resources management”, Borovetz, 2001.

Davidkov, Zv., Measuring organizational culture, bulletin “Economic management”, No 1, SU “St. Kl. Ohridski”, S., 2002.

Draganov, M., Bulgarians and private business: between disappointment and hope, IK “Slavina – RM”, 1994.

Drucker, P. Management challenges of the 21st century”, “Classics and Style” Publishers, S., 2000.

Durankev, B., Company’s culture in the Republic of Bulgaria. Background study relating to USA, Japan, Germany, France, UK, Sweden and Nederland. University scientific order No NID 21.03 – 7/2000

Karabeliova, S., Management and development of human capital, S. 2002.

Hofstede, G., Cultures and organizations: brain software, “Classics and Style” Publishers, S., 2001.

Farmer R., B. Richman, Comparative Management and Economic Progress,Homewood, IL: Irwin Inc., 1965.

Hofstede G., Culture's Consequences:International Differences in Work Related Values, Beverly Hills, CA: Sage, 1980.

Hofstede, G., M. Bond, The Confucius Connection: From Cultural Roots to Economic Growth, In: Organizational Dynamics, Spring 1988, pp.4-21.

Lachman R., A. Nedd, B. Hinings, Analyzing Cross-National Management and Organizations: A Theoretical Framework, In: Management Science, v.40, 1994, pp. 40- 55.

Laurent, A., The Cultural Diversity of Western Conceptions of Management, In: International Studies of Management and Organizations, Spring - Summer 1983, pp. 75-96.

Nedd A., Cultural Bases of Individual Differences in Compliance-gaining Strategies, In: Research in Personnel and Human Resource Management, v.1, 1989, pp. 79-95.

Ramamoorthy, N., et al. (2010), Dimensions of individualism-collectivism: a comparative study of five cultures, In: Current Issues in Business and Law, v.5, pp.93-109.


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

ISSN 1313-4787 (Print)
ISSN 2367-5403(Online)