A checklist for Kansei Assessment of Food Packages

Alexander Radoslavov, Alexander Nikov


A checklist for Kansei assessment of packages in food industry is created. It measures customer feelings while observing and using a food package. The checklist includes design elements like basic and complimentary colors, form, font, logo, size, image, structure of the package. It enables the allocation of emotive design-oriented problems and thus defining relevant package design recommendations. Significant improvement of emotional customer experience with the packages is expected after implementation of design recommendations. The advantages of the checklist are: (1) measuring of emotional responses of food package customers, (2) allocation of emotive problems, (3) defining of recommendations for Kansei design of food packages.

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ISSN 1313-4787 (Print)
ISSN 2367-5403(Online)